Paweł Zbiegniewski

Paweł Zbiegniewski

Innovation Manager, Compliance Coordinator – Veolia Poland

An expert in the area of building strategies and marketing communications, activities, events, sponsorship and direct communication, combining the experience gained at integrated marketing agencies and corporations.

Initiator of unconventional and effective value proposition solutions, effectively supporting sales of products and services.

Expertise in:

Building brand communication strategy in alternative communication channels:
– creating and implementing effective concepts of direct-to-consumer marketing: events (including exhibition and conference), ambient, edutainment, sponsorship, etc. (eg PGE, Polkomtel, Heinken, Hestia, Reckitt Benckiser / Calgonit, PKP Intercity and others)

Commercialization of sponsorship projects:
– commercialized PGE’s sponsorship activities (7 teams, 3 players, 2 naming rights objects), raised the efficiency of these activities through active involvement in communication and branding strategies

Sales support for B2B and B2C with communication and marketing tools:
– creation of dedicated campaigns and supervision of activities at retail chains; developing concepts of maintaining relationships and increasing sales in partners’ network (including loyalty programs, incentives, NPDs)