ABOUT THE SESSION

Introduction to social media in China, marketing for brands, and the market size of the digital economy. New perspectives on immersive technologies for brand marketing in China – how does it work? The importance of Augmented Reality (AR) and Virtual Reality (VR) as a new perspective on the future of marketing and content. To understand more about the narrative shift towards how Western social media platforms are learning from Chinese social media platforms.

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December 1, 2022

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