In today’s e-commerce landscape, data-driven strategies are essential for business growth. Measuring and tracking metrics is crucial for optimizing performance. This talk will discuss vital metrics in e-commerce businesses to track:

– We will focus on two master metrics (wonĺt reveal them now, but you can guess!)

– Controversies around these 2 "secret metrics" calculations and misunderstandings that almost every business encountered.

– How ration between these two metrics can answer the most critical business questions or funders, boards, or director levels?

Attendees will leave with a comprehensive understanding of metrics for e-commerce growth and the ability to make data-driven decisions to optimize their business’s performance.