The value of applying knowledge based on data in business activity lies at the very heart of data integration. When businesses have a solid grasp on their data – where it comes from, where it’s going, how it’s transformed along the way – they’re better equipped to make strategic decisions, optimize operations, drive innovation, and enhance customer experiences. Indeed, the actual goal of data integration is to apply the insights gained from data to foster more informed decision-making and improve overall business performance. Learn more during the session.