Is creativity a trait or a skill?

Is it teachable and/or manageable?

How to inspire it rather than unintentionally curb it?

Creativity as a resource is valuable but how to make a good use of it bears more questions than answers. Control over creativity is limited. And it’s a fact. Also, what remains unquestioned is that we will need more creativity in order to compete and cooperate with machines and algorithms.

Is there the one-size-fits-all solution?

Can one successfully inspire and efficiently lead the creatives?

We invited top executives and managers from various industries to tell us how to reverse-engineer and understand the process of management of a team of creatives.

During the panel we will attempt to resolve the riddles that this became has become wrapped around with. Tune in!